An acquisition partner, not a lead vendor.
We build one thing, for one kind of client, and we build it to keep.
Joe Boyle
Founder, Lead Prediction
My name's Joe Boyle. For the last seven years we've built one thing - paid borrower and client acquisition inside regulated finance, the compliance-heavy world where "just boost a post" gets you nowhere. Our team has managed $10.4M+ in ad spend building exclusive, single-client acquisition systems, with contact rates as high as 80% on qualified conversations.
Lead Prediction exists for one industry: US independent mortgage brokers. One exclusive brokerage per market, purchase-ready borrowers live-transferred to your loan officers, a CRM your firm owns, and a flat retainer that keeps the incentive aligned with funded loans instead of lead volume.
Eamonn Glancy
COO, Lead Prediction
My name's Eamonn Glancy. I've spent my career in paid acquisition inside regulated financial services, and the pattern is always the same - good operators with a real book of business, at the mercy of whoever they're renting their pipeline from that quarter. When it goes quiet, it isn't because they got worse at structuring loans. It's because the tap upstream got turned down by someone else.
Paid acquisition in regulated finance is a small amount of creative and a large amount of engineering. The qualification logic, the routing that dials a borrower up to ten times and lands them live on a loan officer's phone, the follow-up sequences, the compliance approval chain, the CRM your firm owns outright - I architect and maintain all of it in-house, because every vendor that outsources this layer is one silent failure away from a dead pipeline they won't notice for a month. It's also why we run one brokerage per market on a flat monthly retainer: nothing about how we get paid improves if we send you more names, so the entire build points at fewer, better conversations.
Sofian Jomaa
Head of Systems, Lead Prediction
My name's Sofian Jomaa. I build the systems running behind the campaigns - the scoring that decides which borrowers go straight through to a loan officer, the dial logic that reaches them while they're still interested, and the follow-up that keeps the slower ones warm.
None of it is visible to you or to the borrower. That's the point. The technology should show up as a better conversation on your loan officer's phone, not as another dashboard to learn.
Four commitments we don't bend.
Exclusive
One broker per market. Borrowers are never shared, resold, or recycled.
Owned
The borrowers, the data, and the CRM belong to the client - not rented from us.
Compliance-first
A RESPA-safe flat retainer, every ad approved by the broker, NMLS ID and Equal Housing on everything.
Retention-built
Flat retainer, no lock-in games. We win when the client stays.
We price like a partner because the alternative sets us against you.
A per-borrower fee rewards us for volume; a share of a transaction rewards us for pressure. Neither is what you want pointed at your brand. A flat monthly retainer means the only way we grow is by making your system work well enough that you stay - so we take a small number of brokers, protect their markets, give founding clients priority, and build for the second year rather than the first invoice.
Exclusive, pre-screened borrowers live-transferred straight to your loan officers - no shared leads, no cold calls.
We only take one broker per market. We'll tell you straight whether yours is still open.